LVMH Clinches 10-Year Sponsorship Deal with Formula 1
LVMH, the parent company of Louis Vuitton, has signed a 10-year global partnership with Formula One, starting from 2025. The deal, estimated to be worth over $1 billion, includes several of LVMH’s iconic brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer.
This partnership marks a significant shift as LVMH replaces Rolex, which has been the official timekeeping sponsor of Formula 1 since 2013. The deal is part of LVMH’s strategy to expand its presence in sports and popular culture, following its high-profile involvement in the 2024 Paris Olympics.
The partnership will see LVMH brands involved in hospitality, activations, and limited editions, enhancing the overall experience for Formula 1 fans and clients. This move comes as Formula One celebrates its 75th anniversary and continues to grow its global audience through new race locations and engaging content like the Netflix series ‘Formula 1: Drive to Survive’.
