‘Comfortable, fun, familiar’: Why Microsoft is trying to turn its AI chatbot into a digital friend
Microsoft has unveiled a significant upgrade to its AI system, Copilot, aiming to make it a more approachable and emotionally supportive digital companion. The revamped Copilot introduces features like real-time voice interaction and the ability to understand images and text displayed on users’ screens. Microsoft emphasizes that the most notable advancement is the chatbot’s new approach to interacting with users, employing a ‘warm tone and a distinct style,’ thereby offering not just information but also encouragement, feedback, and guidance as users tackle everyday challenges.
This update signifies Microsoft’s vision for how ordinary users will engage with AI as the technology continues to evolve. Mustafa Suleyman, the CEO of Microsoft AI, argues that individuals require AI to transcend mere productivity assistance; they seek a digital friend. The previous version of Microsoft’s AI chatbot faced criticism for its unpredictable tone and occasionally troubling responses. To address these concerns, Microsoft has assembled a diverse team of creative directors, linguists, psychologists, and other non-technical experts to engage with the model and provide feedback on ideal responses.
The new Copilot is designed to be more fluent and approachable, possessing genuine energy and character. It occasionally challenges users, can be humorous, and is optimized for sustained conversational exchanges rather than simple question-and-answer interactions. If users express love for the new Copilot and propose marriage, it will understand that such topics are not appropriate for discussion and will gently remind users of its purpose.
